Inurance Sales Strategy

find out what you prospects not only wants but WHY the prospect wants it. However, you have to start a fire burning, if you want a sale made. One of the greatest sales representatives of all time said, "Be enthusiastic and you will sell." Not only must you be enthusiastic, but also your words must sizzle to get you prospect in the mood to buy your insurance plan right now. Below are some of the key best selling word phrases that work like magic. Avoid at all cost, the dull words that will kill the sale.

SELLING WORD PHRASES not only excite your prospect, but nail in the benefits of your insurance product. The harder you pound the key word hammer, the more the sparks will fly. This is not creating any pressure on your prospect. They are designed for your prospect to feel that you are an authority who knows your product information. You start sounding professional, and that is exactly who prospects want to buy from. They want a motivated, knowledgeable, and trustworthy insurance sales representative that will be around for the next few years.

Provided below are some of the best word phrases to use: Your sales strategy should be to write out your current presentation, or tape record it. Of the 33 phrases listed, see if you can inject at least six into a revived sales presentation. Keep experimenting by trying a few others. Soon you will find some that are essential for you to use regardless of what insurance product you are selling.

Here is a list of the first fifteen insurance selling word phrases:

A cash generating insurance policy, check out these results, accomplish your financial goals, ask yourself this question, everything you expect is included, based on my experiences, can't imagine a better insurance investment, for serious people only, cited for exceptional quality, any competitors call this product unfair, here is the concrete information, contrary to popular belief, now you can cover all the bases, this plan is designed for you, economically sound, a new product backed with extensive research, and financial independence for you.

These are the other 18 best selling word phrases to implement in your presentation:

Gives you the freedom to earn more, integrated with all the best features, funded with security it fills all the gaps for you, fully load with the benefits you asked for, I was not going to mention this but, you gain all the benefits, let's talk strategy, get what you deserve, it is like giving yourself a raise, this is the deluxe edition, there is no additional charge for this, have you ever missed a valuable opportunity, make yourself feel secure, I have only mentioned a few of the ways you benefit, a new innovative concept, it's really an investment in your future, you can measure the results, and new features have just been added.

Using key selling word phrases pulls your prospect along and produces a willingness to buy. Try them, and you will know why. Kiss the days of hard selling and sweating off objections goodbye.

Set Your Owen Rule

This sets the stage for business guidelines.

FOR SALE BY OWNER:

Complete set of Encyclopedia Britannica, 45 volumes. Excellent condition. $1,000 or best offer. No longer needed, Got married last month. Husband knows everything. Sometimes you just feel that way when you talk to a prospect don't you. I decided a long time ago that I was going to set rules for how I did business and with whom I chose to do business. It has worked for me and if you do the same, I think you would benefit greatly. By deciding not to take everyone on a s a client, you are setting in place guidelines about yourself and your practice.

I have 3 rules by which I decide if I am going to grow a relationship with a practice. I have used these rules as my guideline for a long time and it has worked for me. Here they are:

1. I don't do business with people who will not come to my office. The only exception would be if someone were physically impaired. If they will not come to see me then I would only be in a lesser place in the relationship if I had to go to their home. It was hard at first but then it became totally automatic. I do business in my office.
   
2. I don't move a prospect to a client if they smoke cigarettes. It is not that I am a nut about smoking (my parents both smoked) it is simply this, it has been my experience that people who smoke are more difficult to move to client status. The reason is totally unclear and probably has no real reason behind it but that has been my experience. Smokers are more difficult to sell, plus I don't care for the smell of tobacco.
   
3. The third one is the real reason and the one you should copy. I don't do business with people who tell me what to do. If someone tries to explain my business or always is in an argumentative spirit, goodbye! The "know it alls" are just that, they know it all and frankly most of them don't know crap. So by weeding them out early, I save myself a lot of grief and frustration.
   

I have used these 3 rules to set guidelines for myself and they have worked. I suggest you adopt your own rules and stick to them...For me nothing irritates me more than the bona fide expert who know nothing and just can't wait to tell you so. I know more about annuities than any prospect can ever know and I need to always be in the position of expert.

I suggest you do the same, if you are not the expert, you will never get respect and never control the sales process.

Insurance

A promise of compensation for specific potential future losses in exchange for a periodic payment. Insurance is designed to protect the financial well-being of an individual, company or other entity in the case of unexpected loss. Some forms of insurance are required by law, while others are optional. Agreeing to the terms of an insurance policy creates a contract between the insured and the insurer.

In exchange for payments from the insured (called premiums), the insurer agrees to pay the policy holder a sum of money upon the occurrence of a specific event. In most cases, the policy holder pays part of the loss (called the deductible), and the insurer pays the rest. Examples include car insurance, health insurance, disability insurance, life insurance, and business insurance.